How the engine works
One engine.
Every channel. On cadence.
The full feature inventory. What the engine does today, grouped by what it's for. Pricing lives on its own page. This one is for understanding what you're paying for.
How it works
Three steps. Set once, ship indefinitely.
Step 01
Connect your channels
Plug the engine into your WordPress and any of the 6 live social platforms. One-time OAuth or Application Password. Disconnect any time.
Step 02
Set your cadence
Pick the cadence (daily, weekly, or per-weekday like Mon-Wed-Fri), the time of day, and your timezone. Then choose your content source: engine-driven, promo-brief-driven, or your own uploads via the media library.
Step 03
Approve and publish
Auto-publish, one-click approve from email, or full manual review. Switch modes any time. For regulated account types, auto-publish requires an explicit opt-in and a clean compliance scan, and flagged drafts always fall back to human review. Every published post lives in one library with a click-through to the live URL.
Content production
Content production.
The engine drafts in your voice, not a generic LLM template. Every post is grounded in something real: your existing channels, your structured product brief, or the keywords you almost rank for.
Per-platform voice fingerprints
We pull a separate voice profile for each platform from posts you've already published. A LinkedIn post reads like LinkedIn. A Bluesky reply reads like Bluesky. Same canonical idea, native everywhere.
AI drafts in your brand voice
Not a generic ChatGPT output. The voice profile is the spine of every draft, and generic openers are banned outright. Every draft is also checked against your existing library, so you never publish near-duplicate content. Collisions get re-drafted from a different angle.
WordPress publishing built in
Connect WordPress once via Application Password. Blog posts land directly in your CMS, formatted, with a hero image matched to your brand colors and internal linking already handled. No WordPress? Use the embed widget, a clean export, or the content API.
Search Console striking-distance keywords
We connect to your Google Search Console and surface the queries you rank #4 to #20 for. Each one is a content opportunity. One well-written post often moves a #15 into the top 5. That work, on a monthly schedule.
Video pipeline
Video pipeline.
One long-form video becomes a week of short-form. Cut, captioned, and cropped per platform on our rendering pipeline.
Auto-clip long-form into shorts
Drop in one long video. The engine cuts it into multiple short vertical clips with styled captions burned in. Ships to YouTube Shorts today, with TikTok and Reels coming soon.
Per-platform crops and thumbnails
Images and video get cropped and thumbnailed for each platform automatically. Upload photos and video to the media library and feed them straight into the posting queue.
Cadence and scheduling
Cadence and scheduling.
Calendar-first scheduling across blog and social. Cadence rules fire timezone-aware. Audience-tuned presets to get you started.
Unified calendar across every channel
Every scheduled post (blog, LinkedIn, Bluesky, every short-form network) visible in one calendar. Drag, drop, reschedule, see what's coming.
Cadence rules, timezone-aware
"Tuesday and Thursday at 9am Pacific." "Every weekday at 6pm Eastern." The engine fires posts at the exact local time you choose. DST and traveler ambiguity handled.
Account-type starter presets
One click sets up the recommended cadence. Creator runs daily short-form. Business runs a Search Console-driven blog plus auto-distribute. Adjust any time.
Engagement
Engagement.
Posting is half the work. Responding is the other half. The engine drafts replies and waits for you to approve, or auto-publishes if you opt in.
Auto-reply on Bluesky and X
The engine drafts reply suggestions to comments and mentions on connected accounts. You review every suggestion before it sends.
Team and operations
Team and operations.
Built for small teams that need real audit trails, not personal projects. Invite teammates, scope what they see, and watch every consequential action in the log.
Team invites, role-based access
Owners invite teammates by email. Roles are owner, editor, or viewer. Each scope is enforced everywhere: calendar, drafts, channels, settings.
Activity log
Every consequential action gets recorded and surfaced. Drafts created. Posts published. Channels connected or revoked. Settings changed. No ambiguity about who shipped what.
Weekly wins email
A per-tenant recap of posts published and your Search Console movement, in your inbox every week. You see the needle move without opening a dashboard. Opt-out available.
Account-type specifics
Account-type specifics.
Onboarding, copy rules, and best-practice guidance adapt to who you are. The engine doesn't pretend a roofer and a podcaster need the same content engine.
Creator auto-clip onboarding
Personal and creator accounts onboard around the auto-clip pipeline and a daily short-form cadence. Voice extraction reads your recent posts on your connected channels, plus your website at onboarding, so the engine sounds like you from day one.
Business promo brief
Fill out a structured brief once. What you sell. Who hurts when they don't have it. What makes you different. The numbers you can stand behind. Every promotional post is grounded in it. Specific in, specific out.
Ready to see numbers?
Pricing lives on its own page.
Four tiers, each priced below the stack it replaces. Starter at $179 for an active presence. Growth at $399 clears the 60-post algorithm threshold. Scale at $899 ships daily across every channel past the HubSpot SEO inflection. Agency at $3,499 for up to 5 brands (25% off 5 Scales).
See pricingStart today.
Sign up, connect your channels, and pick your tier inside the app. Onboarding builds your voice profile from your website and recent posts. Prefer a walkthrough first? Book a call.
Social channels
Social channels.
6 channels live today. Each one gets a native rewrite of the canonical idea, not a cross-post. The engine knows the format, length, hashtag conventions, and feed dynamics of each.
Currently shipping
Bluesky. X (formerly Twitter). LinkedIn (personal and company). Threads. Facebook Page. YouTube, including Shorts. Instagram and TikTok are built and in platform review, coming soon. Connect once. The engine handles the rest.
Native rewrite per platform
A 280-character X post is structurally different from a 1,200-word LinkedIn essay. The engine doesn't resize one canonical post. It writes the version that belongs on each channel.