For law firms
BAR-compliant content.
At cadence.
Most firms can do compliance or cadence. Not both. The engine tunes every post to the strictest applicable rule across the states you practice in, then ships on a LinkedIn and blog schedule that performs without burning the audience.
Compliance is why most firms post nothing.
Every state bar has its own rule on solicitation, specialization, prior-results claims, and disclaimers. The cost of getting one wrong is real. The cost of posting nothing is also real. Your competitor is on LinkedIn 3 times a week, answering the questions prospective clients are typing into Google right now.
The engine knows every state's rules and applies the strictest one across the jurisdictions you practice in. You get content at cadence. You don't get a grievance letter.
What we run for your firm
Four capabilities,
built for legal.
Tuned for the way prospective clients actually find a lawyer.
BAR compliance by design
Every post is tuned to the strictest applicable rule across the states you practice in. No outcome guarantees. No "specialist" claims without certification. Disclaimers attached automatically when you discuss past results.
LinkedIn personal and company
Most firms post from either the attorney's personal account or the firm page. We run both, with separate voice fingerprints. The partner sounds like a partner. The firm sounds like a firm.
Blog tuned for local-intent SEO
Practice-area pages and topical posts that target the queries prospective clients search before they hire. Written to rank. Internal linking handled automatically.
Tone calibrated to a legal reader
Not the breathless "don't suffer alone" copy you see from billboard firms. Direct. Substantive. Sourced. The kind of content prospective clients read before they pick up the phone.
The LinkedIn cadence that works
2 to 3 times a week.
Indefinitely.
LinkedIn's own data on top-performing business pages, plus the Postiv 2026 cadence study, identifies 2 to 3 posts per week as the engagement sweet spot. Daily burns the audience. Weekly loses the algorithm. 2 to 3 is the cadence where the feed keeps rewarding you.
Growth ships 40 text social posts and 24 image posts a month. That comfortably covers a 2 to 3 times a week LinkedIn cadence on the attorney's personal account and the firm page, with 8 blog posts a month fanning out underneath. Move up to Scale when you want to land past the HubSpot 11-blog SEO inflection on the practice-area pages.
See pricingBuilt for
Small and mid-size firms across most practice areas. The strongest fit so far is plaintiff and personal-injury work, where the case-value math is most forgiving. The same engine runs for family, estate, immigration, and small-business law.