How the engine works

One engine.
Every channel. On cadence.

The full feature inventory. What the engine does today, grouped by what it's for. Pricing lives on its own page. This one is for understanding what you're paying for.

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How it works

Three steps. Set once, ship indefinitely.

Step 01

Connect your channels

Plug the engine into your WordPress and any of the 8 live social platforms. One-time OAuth or Application Password. Disconnect any time.

Step 02

Set your cadence

Pick the cadence (daily, 2 to 3 times a week, weekly), the time of day, and your timezone. Then choose your content source: engine-driven, promo-brief-driven, trend-reactive, or your own queue.

Step 03

Approve and publish

Auto-publish, one-click approve from email, or full manual review. Switch modes any time. Every published post lives in one library with a click-through to the live URL.

Content production

Content production.

The engine drafts in your voice, not a generic LLM template. Every post is grounded in something real: your existing channels, your structured product brief, or the keywords you almost rank for.

Per-platform voice fingerprints

We pull a separate voice profile for each platform from posts you've already published. A LinkedIn post reads like LinkedIn. A Bluesky reply reads like Bluesky. Same canonical idea, native everywhere.

AI drafts in your brand voice

Not a generic ChatGPT output. The voice profile is the spine of every draft. Each one runs through a quality gate that catches generic phrasing and rewrites until it passes.

WordPress publishing built in

Connect WordPress once via Application Password. Blog posts land directly in your CMS, formatted, with featured images and internal linking already handled.

Search Console striking-distance keywords

We connect to your Google Search Console and surface the queries you rank #4 to #20 for. Each one is a content opportunity. One well-written post often moves a #15 into the top 5. That work, on a monthly schedule.

Video pipeline

Video pipeline.

One long-form video becomes a week of short-form. Captioned, hook-overlaid, staggered across the three major short-form networks.

Auto-clip long-form into 7 to 8 shorts

Drop in one long video. The engine cuts 7 to 8 short-form clips with captions burned in and hook overlays on the first 3 seconds. Optimized for retention on TikTok, Reels, and Shorts.

Cross-platform stagger

Same clip on TikTok at 6pm, Reels the next morning, Shorts that afternoon. Staggered placement outperforms simultaneous posting. The engine handles the choreography.

Cadence and scheduling

Cadence and scheduling.

Calendar-first scheduling across blog and social. Cadence rules fire timezone-aware. Audience-tuned presets to get you started.

Unified calendar across every channel

Every scheduled post (blog, LinkedIn, Bluesky, every short-form network) visible in one calendar. Drag, drop, reschedule, see what's coming.

Cadence rules, timezone-aware

"Tuesday and Thursday at 9am Pacific." "Every weekday at 6pm Eastern." The engine fires posts at the exact local time you choose. DST and traveler ambiguity handled.

Account-type starter presets

One click sets up the recommended cadence. Law Firm aims at LinkedIn 2 to 3 times a week with a blog cadence building toward the HubSpot 11-blog SEO inflection. Creator runs daily short-form. Business runs Search Console-driven blog plus auto-distribute. Adjust any time.

Engagement

Engagement.

Posting is half the work. Responding is the other half. The engine drafts replies and waits for you to approve, or auto-publishes if you opt in.

Auto-reply on Bluesky and X

The engine drafts reply suggestions to comments and mentions on connected accounts. You approve before send, or set the channel to auto-publish for a brand voice you trust. More channels are working through their platform approval queues.

Team and operations

Team and operations.

Built for small teams that need real audit trails, not personal projects. Invite teammates, scope what they see, and watch every consequential action in the log.

Team invites, role-based access

Owners invite teammates by email. Roles are owner, editor, or viewer. Each scope is enforced everywhere: calendar, drafts, channels, settings.

Activity log

Every consequential action gets recorded and surfaced. Drafts created. Posts published. Channels connected or revoked. Settings changed. No ambiguity about who shipped what.

Monthly analytics email

A per-tenant recap of posts published, top Search Console queries, and plan usage. Lands in your inbox on the first of each month. Opt-out available.

Account-type specifics

Account-type specifics.

Onboarding, copy rules, and best-practice guidance adapt to who you are. The engine doesn't pretend a roofer and a law firm need the same content engine.

Law firm BAR compliance

Every post is tuned to the strictest applicable rule across the states you practice in. No outcome guarantees. No "specialist" claims without certification. Disclaimers attached automatically when you discuss past results.

Creator auto-clip onboarding

Personal and creator accounts onboard around the auto-clip pipeline and a daily short-form cadence. Voice extraction reads your existing Bluesky and X posts so the engine sounds like you from day one.

Business promo brief

Fill out a structured brief once. What you sell. Who hurts when they don't have it. What makes you different. The numbers you can stand behind. Every promotional post is grounded in it. Specific in, specific out.

Ready to see numbers?

Pricing lives on its own page.

Four tiers, each priced below the a la carte stack it replaces. Starter at $179 for an active presence. Growth at $399 clears the 60-post algorithm threshold. Scale at $899 ships daily across every channel past the HubSpot SEO inflection. Agency at $3,499 for up to 5 brands (25% off 5 Scales).

See pricing

Join the early-access list.

We onboard manually right now so we can tune your voice profile and connect your channels in person. Drop your details and we'll reach out.

One engine.Every channel. On cadence.